To facilitate the management decision making at all levels of company, the MIS must be integrated. MIS units are company wide. MIS is available for the Top management. The top management of company should play an active role in designing, modifying and maintenance of the total organization wide management information system.
MIS is set up by an organization with the prime objective to obtain management information to be used by its managers in decision-making. Thus, MIS must perform the following functions in order to meet its objectives.
(i) Qualified System and Management Staff : The prerequisite of an effective MIS is that it should be managed by qualified officers. These officers should have a mutual understanding about the roles and responsibilities of each other and be understand clearly the view of their fellow officers. For this, each organization should have two categories of officers :
Quality of information refers to its fitness for use or its reliability. Some of the attributes of information which influence the quality of information are as follows:
Factors Responsible for the development of MIS are numerous and have been a prime concern for many Researchers and Practitioners. Both Inter and external factors must be taken into account when trying to understand and organization’s criteria for deciding about technology. The following are the factors which are responsible for development of MIS :
Traditional Marketing: In traditional marketing, more importance is given on selling the product. They start with production and marketing is done while selling and promoting the product to attain sales at profit. In this technique, the existing products are imposed on the market through aggressive selling and promotional pressures.
Data : Data is raw facts. Data is like raw material. Data does not interrelate and also it does not help in decision making. Data is defined as groups of non-random symbols in the form of text, images, voice representing quantities, action and objects.
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