Traditional Marketing: In traditional marketing, more importance is given on selling the product. They start with production and marketing is done while selling and promoting the product to attain sales at profit. In this technique, the existing products are imposed on the market through aggressive selling and promotional pressures.
Modern Marketing: Its main motive is customer satisfaction that is building a relationship with MIS customer and is achieved through an integrated, corporate wide set of marketing activities. This technique understands the needs and desires of the customer and product is designed accordingly.